All work
Beauty
·
2026
Lumen Skin
A skincare brand ready for retail. Content system, creator seeding and a launch that sold through on day one.
Key result
9.4M
organic views at launch
Client
Lumen Skin
Timeline
14 weeks
Services
Content · Creators · Social
The story
The challenge
Lumen was moving from direct-to-consumer into retail and needed demand in stores from the first week.
Our approach
We built a content system with a repeatable visual format, seeded product with 80 creators and timed a social push to the retail launch.
The result
The launch reached 9.4 million organic views, and the hero product sold through in its first week on shelf.
“Orbitra gave us a content engine we still run today. The launch was just the start.”
Ava Brooks · Founder, Lumen Skin