01 — Case studies
Work that moved the number.
Six programs across fintech, food, tech, travel, health and beauty. Each one built as a single system and judged by a single number.
01
—
Fintech
Halo Pay
A new payments app with no audience and a 90-day window. Brand, launch film and a creative-testing engine for paid social.
1.2M
installs in the first 90 days
Strategy · Paid social · 3D · Web
View case
01
—
Fintech
Halo Pay
A new payments app with no audience and a 90-day window. Brand, launch film and a creative-testing engine for paid social.
1.2M
installs in the first 90 days
Strategy · Paid social · 3D · Web
View case
02
—
CPG
Verde Foods
A plant-based range lost on crowded shelves. A sharper identity and packaging system, launched with out-of-home and social.
2.1×
retail sell-through after the rebrand
Branding · Packaging · OOH
View case
02
—
CPG
Verde Foods
A plant-based range lost on crowded shelves. A sharper identity and packaging system, launched with out-of-home and social.
2.1×
retail sell-through after the rebrand
Branding · Packaging · OOH
View case
03
—
Consumer tech
Orbit Audio
A CGI launch film and a creator program for a limited headphone run, timed to a single release day.
48h
to sell out the product drop
Launch · Creators · CGI film
View case
03
—
Consumer tech
Orbit Audio
A CGI launch film and a creator program for a limited headphone run, timed to a single release day.
48h
to sell out the product drop
Launch · Creators · CGI film
View case
04
—
Travel
Northwind Travel
An expensive, leaky paid program. Account structure, landing pages and attribution rebuilt in six weeks.
+312%
return on ad spend
Performance · Search · CRO
View case
04
—
Travel
Northwind Travel
An expensive, leaky paid program. Account structure, landing pages and attribution rebuilt in six weeks.
+312%
return on ad spend
Performance · Search · CRO
View case
05
—
Health
Pulse Fitness
A subscription fitness app stuck at a plateau. Onboarding, lifecycle email and paid social rebuilt around one habit.
−34%
churn in the first 60 days
Lifecycle · Paid social · CRO
View case
05
—
Health
Pulse Fitness
A subscription fitness app stuck at a plateau. Onboarding, lifecycle email and paid social rebuilt around one habit.
−34%
churn in the first 60 days
Lifecycle · Paid social · CRO
View case
06
—
Beauty
Lumen Skin
A skincare brand ready for retail. Content system, creator seeding and a launch that sold through on day one.
9.4M
organic views at launch
Content · Creators · Social
View case
06
—
Beauty
Lumen Skin
A skincare brand ready for retail. Content system, creator seeding and a launch that sold through on day one.
9.4M
organic views at launch
Content · Creators · Social
View case
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