All work
Consumer tech
·
2025
Orbit Audio
A CGI launch film and a creator program for a limited headphone run, timed to a single release day.
Key result
48h
to sell out the product drop
Client
Orbit Audio
Timeline
8 weeks
Services
Launch · Creators · CGI film
The story
The challenge
Orbit had 5,000 units of a limited edition headphone and one release date. Anything unsold after launch week would be discounted.
Our approach
We produced a 40-second CGI launch film and seeded it with 30 creators who received early units. Every post pointed to a waitlist that opened at the same minute on release day.
The result
The full run sold out in 48 hours, with 61% of orders coming from the creator waitlist.
“The film did the talking and the creators did the selling. We sold out before the weekend.”
Sam Whitfield · Head of Brand, Orbit Audio