All work
Travel
·
2026
Northwind Travel
An expensive, leaky paid program. Account structure, landing pages and attribution rebuilt in six weeks.
Key result
+312%
return on ad spend
Client
Northwind Travel
Timeline
6 weeks
Services
Performance · Search · CRO
The story
The challenge
Northwind was spending heavily on search with little idea which campaigns booked trips. Landing pages were slow and tracking stopped at the first click.
Our approach
We rebuilt the account around intent, wrote new landing pages for the top 20 routes and connected bookings back to ad spend with server-side tracking.
The result
Return on ad spend rose 312% and acquisition cost fell 41% within six weeks, on the same budget.
“Acquisition cost dropped 41% in six weeks. It felt like hiring a growth team, not an agency.”
Maya Chen · CMO, Northwind Travel