All work
Fintech
·
2026
Halo Pay
A new payments app with no audience and a 90-day window. Brand, launch film and a creative-testing engine for paid social.
Key result
1.2M
installs in the first 90 days
Client
Halo Pay Ltd.
Timeline
12 weeks
Services
Strategy · Paid social · 3D · Web
The story
The challenge
Halo Pay had a working product, a seed round and no audience. Investors wanted proof of demand inside a single quarter, and the category was crowded with near-identical apps.
Our approach
We positioned Halo around one promise, instant split payments, and built an identity and launch film around it. In parallel we set up a creative-testing engine for paid social that shipped twelve new ads a week and cut losers within 48 hours.
The result
Halo reached 1.2 million installs in its first 90 days, with cost per install falling 38% from week two to week twelve.
“They built the brand and the growth engine at the same time. We launched with a story and a machine behind it.”
Daniel Ortiz · Co-founder, Halo Pay