All work
CPG
·
2025
Verde Foods
A plant-based range lost on crowded shelves. A sharper identity and packaging system, launched with out-of-home and social.
Key result
2.1×
retail sell-through after the rebrand
Client
Verde Foods Co.
Timeline
16 weeks
Services
Branding · Packaging · OOH
The story
The challenge
Verde’s products tasted great but disappeared on shelf. Shoppers couldn’t tell the range apart and buyers were questioning its place in the chiller.
Our approach
We rebuilt the identity around a single bold colour field and a clear flavour system, then launched it with out-of-home near stockists and a social program that sent people to specific stores.
The result
Retail sell-through more than doubled in the first season, and two national grocers expanded the range.
“Buyers noticed the new packs before customers did. Our listings doubled in a season.”
Priya Nair · Marketing Director, Verde Foods